When 5% of your consumer base buys 75% of your product -- how do you drive those users to purchase more?


The answer came in the form of the “Velveeta Recipe Testers' Club.” An exclusive club for loyal Velveeta consumers, where they could get first-hand access to new recipes -- AND -- most importantly -- have an opportunity to give feedback to Velveeta’s Recipe Development Team on those recipes.

Although this project is currently on hold pending a budget review, you can see our new home page design above, or review our initial site overview presentation below.