KraftCheese.com was developed for a consortium of eight KRAFT FOODS cheese brands. Implementation was along a very tight timeline to support an FSI drop for a major promotion.

This site was a first implementation of a branded look and feel over core functionalities, such as recipe search and registration/personalization features, and presents a novel approach to showcasing products, eg. organizing by meal occasion to encourage product usage, and consumer consumption, vs. traditional marketing SKU.