KraftCheese.com was developed for a consortium of eight KRAFT FOODS cheese
brands. Implementation was along a very tight timeline to support an FSI drop for a
This site was a first implementation of a branded look and feel over core functionalities,
such as recipe search and registration/personalization features, and presents a novel approach
to showcasing products, eg. organizing by meal occasion to encourage product usage, and
consumer consumption, vs. traditional marketing SKU.