Ghoulishly Good Times

LawPeriscope.com

TerraChips.com

GardenofEatin.com

Velveeta Recipe Tester Club

Barbecue USA

KraftCheese.com

To view view any of the pages at full size, click on the image.

 

How do you attract moms and kids to two different KOOL-AID sponsored sites without alienating either one?

The answer came in the form of a interstitial web page that directs users to both kool-aid.com and toomunchfun.com.

This strategy was implemented as part of KOOL-AID's 2001 relaunch. The relaunch also refocused the branding and navigation of the site-- reinforcing the KOOL-AID brand while making it easier for consumers to navigate the site.

The relaunch also added 3 new sections:

Fun Factory (a fun new section for moms to find fun things for kids to do with KOOL-AID.)

Marvin's Magic Tricks (in partnership with Marvin's Magic, KOOL-AID presents exciting magic tricks in conjunction with the launch of KOOL-AID's New Magic Twists Flavors.)

Free Stuff (a new section to highlight current free promotions from KOOL-AID.)

  • Concept Development
  • Site Design
  • Copywriting
  • Navigation Development
  • Infrastructure development
  • Cross-browser compliant HTML and Javascript
  • Perl CGI scripting
  • Oracle database interface for recipe retrieval
  • Flash Animation