Once a design is selected, working prototypes of the homepage and an associated second level page will be constructed. The ability to make the concepts that have been previously presented and selected actually work in the internet environment is what separates top flight web designers from the rest. If you've done your homework and selected the right design firm, you should have no issues here, although even for the most technically savvy, making things work consistently across all browser platforms is no small challenge.

Here it is crucial to ensure that your navigation is intuitive - make it easy for your visitors to find what they want. Minimize the number of clicks to your product, use plenty of call to action.

If you've adopted a phased approach to your project, make sure there are logical places to build on your future phases without having to break the site apart, or re-do it in its entirety. This will save you big cost over the long term.