that you're done... you've really only just begun! There are many important considerations
when planning a website - but once the original development project is completed, the one
thing that will make all the difference in the world when it comes to measuring success
is the effort you put into keeping it fresh.
Nothing will dampen consumer interest in your website than stale, stagnant material. Depending
upon your industry, and the frequency with which information of interest to your clients
changes, you may want to consider updating on a monthly or quarterly basis. It's best to plan
out several months/quarters to ensure that you always have a supply of fresh content on
The bottom line here is keep it fresh - your success depends upon it!