Now that you're done... you've really only just begun! There are many important considerations when planning a website - but once the original development project is completed, the one thing that will make all the difference in the world when it comes to measuring success is the effort you put into keeping it fresh.

Nothing will dampen consumer interest in your website than stale, stagnant material. Depending upon your industry, and the frequency with which information of interest to your clients changes, you may want to consider updating on a monthly or quarterly basis. It's best to plan out several months/quarters to ensure that you always have a supply of fresh content on hand.

The bottom line here is keep it fresh - your success depends upon it!